"Soundjuice provides talented musicians
the social media exposure they deserve."
Logo
Soundjuice’s founders wanted a logo that complimented their company’s name, grabbed their younger millennial audience’s attention and was visible when scaled down to the size of an app icon.
Using the company’s name, Soundjuice, as a starting off point, I set out to develop a two tone minimalist logo that fused an music element with a lively colored “juice-related” highlight. After a few drafts, the logo took form as eye-catching orange slice wedged inside an audio speaker silhouette.
Tagline
Soundjuice is a playful attention-grabbing name, but lacks the literal context of a name like “Marketing for Musicians Using Instagram.” To make the clearest possible statement to consumers, the tagline “Boost your audience” was selected to balance Soundjuice’s name, and reflect its central service to musicians.
